ORANGE COUNTY RECEIVES EXCELLENCE IN COMMUNICATONS AWARDS

CHARLOTTE, NC (April 11, 2017) – Orange County Government was among 22 North Carolina governments to earn recognition in the Tenth North Carolina City & County Communicators’ (NC3C) Excellence in Communications Awards. Two awards were given to the county, including one specifically given to the Health Department.

The awards were presented Thursday, April 6, 2017 at the NC3C’s annual Spring Conference in Charlotte during which the organization celebrated 10 years of existence. More than 133 entries were received.

“Our organization is full of city and county government communicators who are excellent at what they do. They are innovative, creative, passionate, and dedicated, and that shows in their work,” said NC3C President Glenn Hargett. “It was an honor to preside over the program, viewing these exciting demonstrations of work to communicate the stories of the jurisdictions they serve.”

Categories included TV & Videos, Communication Technology, Special Events, Printed Publications, Most Creative Project for the Least Amount of Funds, Citizen Participation, and Marketing Tools.

Orange County received a first place award in the Best Campaign Use of Social Media category for the emergency notification campaign called, “Your Cat Called.” The county used humorous tweets to encourage the public to prepare for potential emergencies prior to Hurricane Matthew in October 2016. From the judges: “Humor is a great way to differentiate yourself from other, dryer messages, especially when used to defuse tension that comes before a storm.”

The Orange County Health Department received a second place award in the Promotional Video category for a video intended to give an overview of the health department. The judges commented that it was a “clearly written script. Good videography with clean graphics and music choice. It felt modern and fit the medical tone of the department without being sterile.”

View the video at https://www.youtube.com/watch?v=beeMOnSTpLA .  

Judges for the NC3C Excellence in Communications Awards were government communication professionals from Kansas, Arizona, Texas, Michigan, Maryland and Oregon. Each judge has previously won state or national awards.

The purpose of North Carolina City & County Communicators is to encourage professional development and networking among local governmental communications professionals. The organization was formed in March 2007 and is made up of government professional communicators from around the state. For more information about NC3C, visit the website, www.nc3c.com .

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