2022 Strategic Plans

Visitors Bureau Purpose  

Retain businesses and jobs for the people of Chapel Hill and Orange County by growing the local economy through safe and responsible tourism.

2022 Meetings and Event Strategies

BoardMeeting5_18_22

Click here to view the Board Meeting, May 18, 2022 (PDF)

TourismPulse Opens in new window

Click here to view the Tourism Pulse 2022-23 Presentation (PDF)

CHAPCampaign Opens in new window

Click here to view the Chapel Hill Tourism/Meetings Campaign Refresh Presentation (PDF)

BaselineUnderstanding Opens in new window

Click here to view the Chapel Hill Tourism Baseline Understanding Presentation (PDF)

AdCampaign Opens in new window

Click here to view the Curiosity Campaign: Hotel/Meetings Digital Ads Slide Presentation (PDF)