SWOT Analysis

The Orange County Economic Development office contracted the services of Timmons Group to conduct a site specific SWOT (strengths, weakness, opportunities, threats) analysis and to provide a proposed action plan based on the results. This analysis reviewed existing Economic Development Districts within Orange County.


This study primarily focused on the three Orange County Economic Development Districts (EDDs) that were established in 1981: Eno EDD (approximately 530 acres located in the eastern portion of the County, adjacent to the Durham County line, along the Interstate 85/Highway 70 corridor); Hillsborough EDD (area encompasses all four corners of the Interstate 40 exchange exit 261 south of Hillsborough. 

This 637 acre area includes the Waterstone Business Park, home to UNC Hospitals’) and the Buckhorn EDD (the western portion of Orange County just off exit 157 from Interstate 85/40). In addition to the EDDs, five Commercial-Industrial Transition Activity Nodes (CITANs) are included in the review, along with the U.S. 70/Cornelius Street Corridor located in Hillsborough.


On Wednesday August 23, the Timmons Group presented a preliminary report to elected officials, the Orange County Economic Development Advisory Board, Orange County staff and local utility providers. Updates will be provided as the process continues to a final presentation to the Orange County Board of County Commissioners before the end of 2017.